Roc Nation and the NFL have announced Rapsody, Meek Mill and pop singer Meghan Trainor will serve as the inaugural “Inspire Change” advocates for the 2019-2020 season, which includes a free concert in Chicago’s Grant Park on September 5. The free show takes place during the NFL Kickoff Experience.
As part of their partnership, the NFL and Roc Nation are launching Inspire Change apparel as well as a Songs of the Season campaign. The apparel will be used to fund Inspire Change efforts across the United States.
According to a press release, the key elements of the Inspire Change initiative are education and economic empowerment, police and community relations and criminal justice reform. The Song of the Season campaign is intended to highlight both established artists and emerging artists across all genres. Selected songs will be woven into NFL promos each month, with song debuts planned for in-game broadcasts. The proceeds will also go to Inspire Change.
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