North West has released a new music video for her track “Aishite (愛して),” showcasing a darker visual style as the 13-year-old artist continues building her early music career. The video features North in a horror-inspired setting, including scenes filmed in a school and arcade environment, while she embraces a gothic-inspired look with an icy blue wig, dramatic makeup and other bold styling choices.
The song appears on North’s debut EP, N0rth4evr, a six-track project released earlier this year. The EP includes “Aishite (愛して)” alongside songs such as “H0w Sh0uld ! f33l,” “D!e,” “N0rth4evr,” “Th!s t!m3” and “W0ah.” North has been credited as a writer and producer on the project, which blends elements of rap, punk and experimental sounds.
The “Aishite” video follows a series of high-profile appearances for North, the daughter of Kim Kardashian and Kanye West, as she moves further into music. She previously performed alongside her father and appeared at major events, including Rolling Loud, after releasing her debut solo material.
See the video for ‘Aishite (愛して)’ – HERE.
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