Eric McCandless/CBS
Beyonce has inspired a new Harvard Business School study following her unconventional surprise release of her latest self-titled album.
An HBS case study to be published the week of September 29, looks at “what it took to pull off the ambitious and costly campaign, the prevailing market conditions, the structural and technical obstacles, as well as the many difficult decisions Beyoncé and her management team confronted along the way,” according to a an item in the Harvard Gazette, the school’s official news website.
The study, written by Professor Anita Elberse and a former student, also asked M.B.A. students to evaluate “what they would have done if they were working for Beyoncé.”
Back in 2012, Beyonce inspired Rutgers University’s to create a course called “Politicizing Beyonce,” which examined her over-arching influence.
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